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  The research archive of Gary W. Ewer regarding the history of the daguerreotype

During this month of March in the year 1851, the following advertisement occupied the entire page of the inside front wrapper of "The American Whig Review" (New York): - - - - - - - - - - M. A. & S. R O O T ' S D A G U E R R E O T Y P E PORTRAITS AND FAMILY GROUPS. ____________ EIGHT FIRST PREMIUMS--SILVER MEDALS-- Awarded at the Great Fairs in Boston, New-York, and Philadelphia, CAN BE SEEN AT M. A. & S. ROOT'S GALLERIES 363 Broadway, cor. Franklin st., N.Y., & 140 Chestnut st., Phila. ____________ ADMISSION FREE TO ALL. ____________ THE MESSRS. ROOT having yielded to the many urgent solicitations of their numerous friends to establish a branch of their CELEBRATED DAGUERREOTYPE GALLERY in this city, have been engaged for some time past in fitting up an E L E G A N T S U I T E O F R O O M S AT 363 BROADWAY, COR. FRANKLIN ST., where they shall be most happy to see all their numerous friends, as also strangers and citizens generally. The acknowledged high character this celebrated establishment has acquired for its pictures, and the progressive improvements made in the art, we trust, will be fully sustained, as each department at this branch is conducted by some of the same experienced and skilful artists that have been connected with it from the commencement. The pictures taken at this establishment are pronounced by artists and scientific men unrivalled for depth of tone and softness of light and shade, while they display all the artistic arrangement of the highest effort of the Painter. Citizens and strangers visiting the Gallery can have their miniatures or portraits taken in this unique style, and neatly set in Morocco Cases, Gold Lockets or Breastpins, Rings, &c., in a few minutes. Heretofore an almost insurmountable obstacle has presented itself to the production of family likenesses, in regard to children. The Messrs. Root are happy to state that through an entirely new discovery of theirs, this difficulty has been overcome, as the time of sitting will not exceed two or three seconds in fair, or ten to fifteen seconds in cloudy weather. N. B.--LADIES are recommended to dress in figured or dark materials, avoiding whites or light blues. A shawl or scarf gives a pleasing effect to the picture. FOR GENTLEMEN.--A black or figured vest; also figured scarf or cravat, so that the bosom be not too much exposed. FOR CHILDREN.--Plaid, striped or figured dresses, lace work. Ringlets add much to the beauty of the picture. The best hour for Children is from 11 A.M. to 2 P.M. All others from 8 A.M. to 6 P.M. Jan.12t (The exterior of Root's New York gallery can be seen on page 43 of George Gilbert's "Photography: The Early Years" [New York: Harper & Row, 1980]--G.E.) --------------------------------------------------------------- 03-08-97

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